Using Social Media to Improve SEO

Why Social Media Matters At a glance, social media is a popular way to talk to friends and interact with the world. A majority of modern folks have used some form of social media in their day, be it Facebook or a small forum for expecting mothers that live on farms. Social media brings people…

Using Yoast on WordPress

Yoast: Onsite SEO for Everyone Onsite SEO is one of the ways websites and blogs can prime their content to appear at the top of relevant searches. For people that use WordPress, Yoast is a plugin that makes it easy for bloggers to improve their SEO. It is easy to use and learn Yoast without…

Keyword Research – Optimize Your AdWords Campaign

How Keyword Research Affects Even the Smallest Campaigns Small businesses everywhere are starting to delve into the wonderful world of online advertising. It is cheap, fast, and far reaching, so the widespread appeal is unsurprising. A prominent aspect of online advertising is paid search engine results. In order to advertise a business via paid search…

Programmatic Media Optimization Techniques

Programmatic Media Optimization is the New Normal The days of sending a telegram to your media buyer across town in order to snatch up an advertisement on the nifty new periodical are quickly becoming a thing of the past. OK, maybe that is not how traditional media buys were done, but the truth is that…

AdWords Campaigns for Local Businesses

AdWords: A Useful Tool for Developing Small Businesses Small, local businesses are at the heart of the American economy. Sometimes, it can be difficult to reach the kind of consumers you need with a small business budget. AdWords campaigns can help local businesses reach their goals through online marketing campaigns. AdWords is a Google property…

Digital Marketing is Everywhere

Digital Marketing has taken over my life When I started going to school for business, then for marketing, then for digital marketing, I did not expect to be reminded of school every time I went online or turned on the TV. Yet, I find myself watching ads on YouTube to see how they targeted to…

Where Digital meets Tangible

Welcome to The Digitally Analog! You may be strolling through this site wondering what on earth it means to be digitally analog, and what that has to do with digital marketing. In short, I am someone who loves old tools and creative outlets that are physical, tangible, and real. I prefer writing in fountain pen to…